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Architectural Photography: Capturing the Essence
In the realm of architectural photography, the structures themselves remain immobile, yet the photographs possess the power to journey across the world. It is of paramount importance to partner with a photographer who can effectively convey not only the appearance but also the essence of being present in a space.
Crafting Dreams into Reality
Your architectural project represents years of dedication, transforming your client's dreams into tangible reality. The primary goal is to capture both the visual appeal and the emotional experience of the space. Our collaboration aims to encapsulate the spirit and environment of your project, exploring the myriad opportunities that can arise from our joint efforts.
The Art of Spending Time
To produce my best work, I believe in immersing myself in your project. Spending an entire day with the space allows me to understand its nuances and intricacies, enabling me to capture photographs that resonate with authenticity and depth.
Transparency: The Key to Success
From the inception of our relationship, transparency is crucial. Clear communication ensures a smooth process and successful outcomes. Below, you will find detailed information about my processes, approach, rates, and pricing.
Processes and Approach
Initial Consultation: Understanding your vision and expectations for the project.
Site Visit: Spending time on location to grasp the atmosphere and details.
Photographic Session: Utilising professional equipment and techniques to capture the essence of the space.
Post-Production: Carefully editing images to enhance and maintain their authenticity.
Rates and Pricing
My pricing structure is designed to reflect the value and quality of internationally acclaimed photography. Each project is unique, and rates will be tailored to suit the specific requirements and scope of your project.
By adhering to these principles and processes, I am able to deliver exceptional architectural photography that my clients cherish and that garners international acclaim. The buildings don’t travel but the photographs do.
Decades of experience has shown me that it’s VERY important to partner with a photographer that can convey how it feels to be there.
You’ve worked hard, sometimes years, on this project, creating your client’s long held dream and making it real.
The intention is to capture how it looks, as well as how it feels to be there: the essence or spirit of the project and its environment, and to explore what opportunities can come from our collaboration.
Spending a day with your project is the way I create my best work.
Transparency is integral to a successful outcome, from the beginning of our relationship onwards.
The information below allows you to review processes, approach, rates and pricing that has been honed over the years.
It enables me to produce the internationally successful level of photography I’m known for, and my clients relish.
Photography Process Overview
Photography Process Overview
Working together on a photography project is an exciting journey that involves careful planning and creativity. My process is broken down into three phases to ensure a seamless experience: before the shoot, on the day, and after the shoot. Here’s a detailed look at what you can expect during each stage.
1. Pre-Production
The pre-production phase is all about preparation and planning to ensure the shoot day goes smoothly and efficiently. During this step, we will focus on:
Pre-shoot phone conversations or meetings: These discussions help align our vision and expectations.
Advanced scouts: If applicable, scouting the location in advance can help identify the best spots for shooting.
Creating a contact list: A comprehensive list of all key contacts ensures clear communication.
Contingency planning: We'll address potential issues and plan for any unexpected circumstances.
Addressing logistical concerns: Any logistical hurdles will be tackled to ensure a hassle-free experience.
During this time, I will also send you the terms and conditions that must be agreed upon prior to the shoot, along with an invoice for a 50% retainer payment.
2. Shoot Day
Shoot day is where the magic happens! Upon arriving at the location, we'll start with greetings, a walkthrough, and getting settled in before the actual shoot begins.
Photography: I will capture as many images as possible, spending up to 60 minutes on each shot if necessary to ensure perfection.
Adjustments: To achieve the best possible images, I may move furniture and adjust or reposition items to enhance the décor.
3. Post-Production
Post-production is where all the hard work from pre-production and shoot day comes together to create stunning final images.
Timeframe: Allow up to seven business days for this part of the process to be completed.
Image Processing: The photographs will be culled, processed, and delivered in a final proof-sheet for your review and selection.
Enhancements: Processing typically involves color corrections, contrast and exposure adjustments, retouching distractions, and utilizing advanced Photoshop techniques to achieve the ambient look I am known for.
If additional processing is desired after the proof-sheet stage, a separate quote can be provided.
By understanding each phase of this process, you'll have a clear sense of what to expect and can look forward to a collaborative and creative experience.
Approach to Photography
Early Arrival, Late Departure
My approach to photography is rooted in dedication and thorough exploration. I make it a point to arrive early and leave late. This practice allows me to immerse myself fully in the location, ensuring that no stone—whether it be a slab of schist or a tiled paver—is left unturned. This deep dive into the sense of place is crucial from the very first moment I set foot on site.
Agility and Exploration
Being present for extended periods grants me the agility to capture a wide array of images throughout the day. It opens up opportunities for discovering unexpected moments, engaging with the natural variations of light and weather, and capturing the essence of the people who inhabit the space. Each element contributes to the story I aim to tell through my lens.
Flexibility and Thoroughness
Spending ample time at the location ensures that I have the flexibility to shoot as many images as necessary to achieve the desired outcome. My goal is to thoroughly document the site, providing a comprehensive visual narrative. This extensive collection allows for a thoughtful selection process to ensure the final images best represent the project.
Collaboration and Guidance
Once the shoot is complete, you have the opportunity to select the images you feel most effectively capture your project’s essence. I am also available to provide guidance, offering my professional opinion on which images I believe truly encapsulated the spirit and objectives of the project on that day. This collaborative process ensures that the final collection of images aligns with your vision and expectations.
Photography Rates and Services
Overview
Choosing the right photography package is essential for architects and architectural firms looking to document their projects for awards, PR, websites, or custom publications. Our offerings include options for individuals, cost-sharing groups, and emerging creative practices. Each package is designed to cater to different needs and budgets, ensuring high-quality results.
Individual Photography Options
Full Day Creative Fee
Rate: $2950*
Duration: Captured over a full day, typically including dawn or dusk.
Includes: 10 licensed images.
Additional Costs:
Additional images: $70 each.
Additional license: $1200.
Exclusions: Moving image and travel expenses.
Part Day Creative Fee
Rate: $1950*
Duration: Up to 4 hours.
Includes: 5 licensed images.
Additional Costs:
Additional images: $70 each.
Additional license: $1200.
Exclusions: Moving image and travel expenses.
Moving Image
Rate: $400 per clip.
Details: Unedited clip, under 30 seconds, shot during a full or partial day.
*Discounted rates available for Emerging Creatives.
Cost-Sharing Photography Options
Cost-sharing is ideal for multiple parties interested in using the project photos. This approach can include owners, designers, contractors, and more, resulting in cost savings.
Full Day Creative Fee
Total Rate: $5350 (divided among parties)
Per Party Rate: $1783 for 3 parties.
Includes: 10 licensed images per party.
Part Day Creative Fee
Total Rate: $4350 (divided among parties)
Per Party Rate: $1450 for 3 parties.
Includes: 5 licensed images per party.
*Cost-sharing rates exclude travel expenses and cannot be combined with Emerging Creatives discounts.
Emerging Creatives Discount
For New Zealand-based practices operating for three years or less, we offer a half-price discount on creative fees, production, and licensing. This offer is limited to three discounts per calendar year.
Full Day Creative Fee
Rate: $1475
Includes: 10 licensed images.
Part Day Creative Fee
Rate: $975
Includes: 5 licensed images.
*Emerging Creatives discounts cannot be combined with cost-sharing options.
Pricing Model Components
Creative Fee: Reflects the time, skill, and resources required.
Licensing: Covers use for awards, web, advertising, and more.
Post-Production: Includes grading, retouching, archiving, and delivery.
Assistant: Ensures smooth operations and better image quality.
Additional Services
Enhance your project with additional services like drone photography, social media partnering, workshops, custom publishing, and more. Contact us for more details or to book a session.
Contact Information
For inquiries or bookings, reach out to us to discuss your needs and schedule a photoshoot. We’re here to support your creative endeavors and help you capture stunning images of your architectural achievements.